HindsightCollaborative meeting between sales, planning, production and design.
ROADMAPINNOVATionTech PackS AllocationCostingApprovalsMARKETCreate visual merchandise plan of carryover, comp and newness.
Pushing trend, function and sustainability to move product foward.
Utilization of PLM by design team, factory and overseas partners.
Balance capacity, location and core competencies.
Establish target FOB, Wholesale and MSRP to achieve margin goals.
Alignment with brand from concept to production ensuring brand right DNA.
Story telling at its finest through passion and precise merchandising.
Less Is More.
This refined approach to design is not to limit the creativity of the designers, rather to keep them focused to achieve common goals.